Flippin’ Pain™ is our public health campaign with a clear goal: To change the way we think about, talk about and treat persistent pain.
The Flippin’ Pain website includes a host of self-management resources, real life stories from people living with persistent pain, information about how to better understand pain, webinar and event recordings, and much more!
The Flippin’ Pain Formula is a selection of resources co-created by people with persistent pain, healthcare professionals, pain scientists and communications experts. It aims to help you make sense of the science behind your pain and supports you in balancing your own personal persistent pain equation.